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5 Reasons Politicians Use Email Campaign
- There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day
- For every $1 spent, $44.25 is the average return on email marketing investment. That explains how Eric Cantor’s $5 million campaign and 30
year experience lost to Brat, the unknown, who only had $200,000 in his campaign for Republican Primaries. - Definiteness that the message will reach its destination.
- Emails do not die, they can only be killed. Emails sit inside your prospects’ inbox waiting to be acknowledged, one way or the other.
- Email has the power to send one piece of content to thousands of people and still have some level of personalization.
